LegalIdle Shark Limited
Cookies Policy
011. Introduction
This Cookies Policy explains how Idle Shark Limited uses cookies and similar tracking technologies (web beacons, local storage, tracking pixels) when you visit https://idleshark.com/
. This policy complies with the Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR).
022. What Are Cookies?
Cookies are small text files downloaded to your device when you browse a website. They enable website functionality, improve browsing security, remember individual user preferences, and provide analytical insights into website interaction and usage patterns.
033. Classification of Cookies We Set
- A. Strictly Necessary Cookies: Essential for the core operation of our Website, enabling page navigation, secure access, bot protection, and consent management. Under PECR, these do not require prior opt-in consent.
- B. Performance & Analytics Cookies: Collect aggregated, anonymized data on how visitors navigate our Website (e.g., page views, session durations, error occurrences). They enable us to optimize system performance and interface design. Set only upon explicit user consent.
- C. Functional Cookies: Enable enhanced website customization, such as remembering your layout choices, dark/light theme options, or form inputs.
- D. Marketing & Targeting Cookies: Track user activity across platforms to create interest profiles, enabling third-party ad networks (such as Google Ads or Meta Ads) to serve targeted advertisements and track ad conversion efficacy. Set only upon explicit user consent.
044. Technical Cookie Specification
| Cookie Name | Provider | Category | Purpose | Typical Duration |
|---|---|---|---|---|
| __cf_bm / _csrf | Idle Shark Limited | Strictly Necessary | Bot mitigation, security authentication, anti-forgery protection | Session / 30 Days |
| cookie_consent_status | Idle Shark Limited | Strictly Necessary | Stores your selected cookie preferences from our consent banner | 1 Year |
| _ga, _ga_* | Google Analytics | Analytics | Collects anonymized traffic statistics and user path interactions | 2 Years / 24 Hours |
| _gcl_au / _fbp | Google / Meta | Marketing | Measures advertising campaign performance and conversion events | 90 Days |
055. Managing Your Cookie Preferences
When visiting our website for the first time, an ICO-compliant Cookie Consent Banner is displayed:
- Options to "Accept All" and "Reject Non-Essential" are presented with equal visual prominence.
- Non-essential analytics and marketing cookies are disabled by default.
- You can adjust or revoke your consent at any time via the "Cookie Settings" link in our website footer or through your web browser settings.